The Art of Persuasion: Winning Without Intimidation

Recomendado para mejorar habilidades de persuasión
Este libro es una lectura imprescindible para cualquier persona que quiera mejorar sus habilidades de comunicación y persuasión. Bob Burg presenta ideas prácticas y fáciles de aplicar, con ejemplos claros que hacen que el contenido sea muy útil tanto en el ámbito profesional como en la vida diaria.Me gustó especialmente cómo se enfoca en la persuasión ética, destacando la importancia de construir relaciones genuinas y aportar valor a los demás en lugar de simplemente intentar convencer. Además, el lenguaje es accesible y directo, lo que hace que sea una lectura ágil y amena.Si buscas mejorar tus habilidades de influencia de manera auténtica y efectiva, sin duda este libro es una excelente elección.

Good resource about persuasion in different situations
The art of persuasion is more or less about the things we already know, but it has be written in a really informative way and easy to understand, learn and adapt into your daily life.I love how he explained different strategy to use in different situations. People who are beginner about persuasion should read this book.

Polite, patien, and persistent
I truly enjoyed reading this book. I myself and many others could take many recommendations from it. Throughout reading the book I have realized many things that I do could be done in a more respectful and caring way. I loved the examples the book gave as well as the stories. The stories may not relate to my life exactly as the experiences in the book but it is very broad in the way of using the techniques for any situation. I have and will continue to keep molding myself in my work and everyday life with techniques given. Even if you are not trying to sell something or yourself this book will genuinely help shape you into a better person.

Great Read!
Great, short read, worth every minute.The type of book you should read in chunks, read a chapter, implement it, practice it, then move to the next to expand the practices deeper into your day to day interactions.

The key theme running throught this book is that in order to be successful at persuading others to help you reach your desired goal, you need to to show understanding and be willing to see things from their perspective. Now that’s a slightly oversimplified take, but the truth of the book is just that. Bob takes the reader through a wide variety of scenarios that you and I can (and do) come across regularly in real life and shows us which technique fits to get the best result for both parties. As with all good negotiation, the right outcome is win/win – and this is what Bob is heading for.If you remember just one thing, make sure it’s the Three P’s – Politeness, Patience and Persistence.However, there are also some occasions where win/win isn’t an option, so he let’s you know how to make sure you come out on top whilst allowing the inheritance party to save face at the least, if not “win” per se. There are a decent number of proven psychological tactics at play here, backed up with sources, about how and why these methods work.Without spilling the secrets here there are a few easy to remember lines that can get out out of trouble if you find yourself stuck at an airport (remember those?!), or dealing with a particularly difficult customer, if you’d like to get on the right side of waiters at restaurants or even, heaven forbid, pulled over for speeding.Reading this book is a suggestion I’d love you to take up, but if you can’t do it, I’ll definitely understand.

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